A product launch press release is a short, news-focused announcement that gives journalists and potential customers a clear reason to notice a new product. It states what launched, who benefits, when it is available, and how media can follow up.
Its purpose is not to replace an advertisement or guarantee coverage. It supplies usable facts that an editor can assess, publish, or use as the basis for a story. The sample below shows the document itself, followed by no-cost places to host or submit it.
What a Product Launch Press Release Is Meant to Do
The purpose of a press release is to turn a genuine business update into a concise news lead. For a product launch, news value may come from a timely release date, a new solution to a clear problem, useful product evidence, a notable partnership, or relevance to a defined audience.
Keep the announcement factual rather than promotional. Explain what makes the product different, who needs it, and what practical benefit it offers. Avoid unsupported claims such as “best,” “revolutionary,” or “guaranteed” unless you can prove them.
A release can support media coverage, search discovery, customer awareness, and direct pitching. However, placing it on a public site is distribution or hosting—not the same as independent editorial coverage.
How to Structure the Launch Announcement
Use this order so readers can understand the news quickly:
- Release label and headline: Mark it “For Immediate Release” and state the product, action, and main benefit.
- Opening paragraph: Give the essential news: who launched what, for whom, when, and where it is available.
- Product facts: Add specifications, pricing, launch timing, location, and the problem the product solves.
- Audience benefit: Connect each important feature to a practical result for the buyer.
- Quotation: Include a useful comment from a founder, executive, designer, customer, or partner. The quote should add perspective, not repeat the headline.
- Availability details: Name the purchase channel, launch date, price, regions, and any relevant URL.
- Boilerplate and media contact: End with a brief company description and a contact’s name, email address, and phone number.
Complete Press Release Sample for Product Launch
The following press release sample for product launch uses a fictional company and product.
FOR IMMEDIATE RELEASE
BrightNest Launches LumaSip Go Smart Bottle to Help Commuters Track Hydration
PORTLAND, Ore., June 3, 2025 — BrightNest today announced the launch of LumaSip Go, a 20-ounce insulated bottle that uses temperature sensing and optional phone reminders to help commuters keep water cold and maintain a regular hydration routine.
Made with double-wall recycled stainless steel, LumaSip Go keeps drinks cold for up to 24 hours. A color indicator on the lid shows the bottle’s temperature range, while the companion mobile app lets users set reminder intervals without requiring a subscription.
“People often start the day with good intentions and lose track of water during a busy commute,” said Maya Chen, BrightNest co-founder and chief product officer. “LumaSip Go gives them a simple, visible reminder without adding another complicated device to their routine.”
LumaSip Go will be available June 18 at brightnest.example/lumasip and through participating outdoor retailers. The bottle costs $49.99 and is offered in slate, sea glass, and amber. The app is compatible with iOS and Android devices.
About BrightNest
BrightNest creates practical products for healthier, lower-waste daily routines. Founded in 2021, the Portland-based company designs reusable goods that combine durable materials with simple digital tools.
Media contact
Jordan Ellis
Media Relations, BrightNest
[email protected]
503-555-0148
Free Press Release Submission Sites: Hosting, Search, and Outreach
Several free press release submission sites can publish a release without a paid distribution package. Their benefits differ:
- PRLog: Provides a public release page and archive. It can create search visibility and basic reader discovery, but it does not equal personal outreach to journalists or guaranteed pickup.
- OpenPR: Offers public hosting and an indexed archive where readers and newsroom users can discover announcements. It is useful for visibility, but editorial selection remains separate.
- PR.com: Its free basic listing can give a company or announcement a public page that may appear in search results. Broader distribution and upgraded promotional features are separate from the free listing.
- Your company newsroom: Publishing on your own site gives you full control, a durable public URL, and the best connection to your product pages. It can support search visibility, but it is owned media, not earned coverage; journalists still need to find or receive the announcement through separate outreach.
Before submitting, remove internal notes, confirm the contact details, and use the same launch date, pricing, and product facts everywhere. Then send a tailored pitch to relevant journalists rather than treating a public posting as a substitute for outreach.
