This press release example shows a complete format from headline to media contact. It uses a product launch, so the lead focuses on what is new, who benefits, and where the announcement matters.
A second example uses a community partnership and a different news angle. Study both formats, then replace the details with facts that support your own announcement.
A Complete Press Release Example
FOR IMMEDIATE RELEASE
BrightNest Launches Smart Energy Monitor for Apartment Residents
New device helps renters track electricity use without changing existing wiring
PORTLAND, Ore., March 12, 2025 — BrightNest, a home-energy technology company, today launched the BrightNest Meter, a plug-in energy monitor designed to help apartment residents understand and reduce electricity use without installing permanent hardware.
The palm-sized device connects to a home’s Wi-Fi network and displays real-time energy data in the BrightNest mobile app. Users can view daily costs, receive alerts when energy use rises, and compare current usage with the previous month.
BrightNest Meter is available beginning today at brightnest.example for $79. The product works with standard household outlets and includes a 30-day energy report that identifies the appliances using the most electricity.
“Renters often want to save energy but cannot make major changes to their homes,” said Maya Chen, BrightNest co-founder and chief executive officer. “The BrightNest Meter gives people clear information and practical next steps without requiring an electrician or a long-term installation.”
About BrightNest
BrightNest builds simple tools that help households manage energy use. Founded in 2021, the Portland-based company develops consumer products that turn utility data into clear, everyday actions.
Media Contact
Jordan Ellis, Communications Manager
[email protected]
(503) 555-0148
Why Each Section Is There
- Release marker: “FOR IMMEDIATE RELEASE” tells editors the announcement can be published now. Use a different instruction only when the release has an agreed embargo.
- Headline: The headline states the news directly. “Launches” is an active verb, while the product name makes the announcement specific.
- Subheadline: This optional line adds the main benefit without forcing extra detail into the headline.
- Dateline and lead: The dateline gives the location and date. The lead answers the essential questions: who announced what, when, and why readers may care.
- Supporting details: The next paragraphs prove the announcement is useful. Features, price, timing, location, and availability are stronger than broad claims.
- Quotation: The quote adds a human voice and explains the problem behind the announcement. It should provide interpretation, not repeat the lead.
- Boilerplate and contact: The boilerplate gives brief organizational context. The media-contact block tells journalists whom to reach for verification, interviews, or additional material.
This format works because every paragraph performs a separate job. Keep the lead focused on the news, move evidence into the supporting details, and reserve the quote for meaning or perspective.
A Second News Release Example
This news release example has a public-service angle rather than a product-launch angle. The central news is a partnership and its local result, so the lead emphasizes who will benefit and what will change.
FOR IMMEDIATE RELEASE
Harbor County Library and CodeForward Open Mobile Technology Lab
Free weekly program will bring laptops, internet access, and digital-skills coaching to three rural communities
ASTORIA, Ore., April 8, 2025 — Harbor County Library and nonprofit CodeForward today opened a mobile technology lab that will provide free computer access and digital-skills classes in three rural communities across Harbor County.
The converted library bus will visit Seaside, Warrenton, and Knappa on a rotating weekly schedule. Each stop will offer 16 laptops, wireless internet, printing, and drop-in help with job applications, online forms, and basic software.
The program is funded by a $180,000 grant from the Northwest Community Foundation. Library staff will lead public sessions, while CodeForward instructors will offer small-group lessons on online safety, résumé writing, and workplace technology.
“A reliable internet connection can determine whether someone applies for a job, completes a benefits form, or stays connected with family,” said Elena Ruiz, director of Harbor County Library. “This partnership brings the library’s services to residents who cannot easily travel to a permanent branch.”
About Harbor County Library
Harbor County Library operates four branches and a bookmobile serving residents throughout northwest Oregon. The library provides free access to books, technology, educational programs, and community information.
Media Contact
Marcus Lee, Public Information Officer
[email protected]
(503) 555-0192
The two examples use the same underlying structure but should not share irrelevant details. The BrightNest release leads with a commercial product and includes price and purchasing information. The library release leads with community access and includes locations, funding, schedule, and service outcomes.
A Reusable Sample Press Release Structure
Use this compact framework after choosing the announcement’s strongest news angle. A sample press release should guide the reader from the announcement to the proof, human perspective, and follow-up contact.
- Release status: Add “FOR IMMEDIATE RELEASE” or the approved embargo instruction.
- Headline: Name the organization and state the news with a precise active verb.
- Optional subheadline: Add one clear benefit, result, or distinguishing fact.
- Dateline and lead: Write the city, region, date, and a first paragraph covering who, what, when, where, and why.
- Supporting details: Add two or three paragraphs with facts such as timing, numbers, features, locations, eligibility, funding, or next steps.
- Quotation: Include one informed speaker who explains the importance of the announcement. Avoid repeating wording from the lead.
- Boilerplate: Describe the organization in two or three factual sentences.
- Media contact: Provide a named contact, role, email address, and phone number so a journalist can act on the news.
